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A Continuum of Theft…

Apologies, this is a bit rambling but I needed to get some ideas down…and it’s my blog so I’ll ramble if I want to!!

We’ve been talking about Cloud in one form or another for many years now; this current iteration of utility computing that has come to be known as Cloud might actually be a thing. And yet, for all of the talk and all of the noise; traditional IT does seem to rumble on.

Some analysts will have you believe that we have entered an era of bimodal computing; traditional IT and the new agile movement. Traditional IT that cannot change fast enough to meet today’s business needs and this new marvellous agile computing that is changing the world and business.

It seems that the way to move forward is to abandon the old and go headlong into the new. We’ll just stop doing that and start doing this; it’s all very easy. But we have a problem, we don’t live in a bimodal world; we don’t live in a world of absolutes and there is certainly no one solution that fits all.

And this change involves people; most people, even technologists don’t really like change, even if we accept that change is necessary. Change brings opportunity but it is also dangerous and uncomfortable. I don’t think that the analysts often take account of the fact that organisations really run on people and not machines.

Actually, I’ll take back what I said; many people do enjoy change but they like it at a measured rate. This is important to embrace and understand; it’ll allow us to build a model that does work and to take things forward, a model that doesn’t require massive leaps of faith.

We absolutely need those daredevils who are going come up ideas that have potential to change the world; the test-pilots, the explorers, the people with a vision for change. Few organisations can sustain themselves with just those people; not over any long period; they make mistakes, they crash, their luck runs out and they never finish anything!

What organisations really need are people who are capable of taking on the new ideas and making them the new normal but without sacrificing the current stability of the services currently provided. These people are not blockers; they are your implementers, finishers and they are the core of your organisation.

Then you need people to run the new normal now that it has become boring. Every now and then, you need to give them a poke and hopefully one of them will throw their hands up in horror and decide that they fancy taking a leap off a cliff; they can run round to the start of the cycle and help bring in next iteration of technology. I think there’s huge value in joining these folks up with those at the start of the process.

IT tends to be somewhat cyclical; you only have to listen to the greybeards talking about mainframe to realise this. The only question in my mind is how much faster we can get the cycles to go. It’s not bimodal; I know some think it is trimodal..it’s probably a lot more graduated than that.

Some people will live all their careers in one stage of the cycle or another; a few will live at the extremes but many of us will move between phases as we feel enthused or otherwise.

Friday Doom

More and more people seem to think that we are moving to some kind of bimodal storage environment where all your active data sits on AFA and everything else in an object store.

Or as I like to think of it; your data comes rushing in as an unruly torrent and becomes becalmed in a big data swamp which stinks up the place; it then sits and rots for many years, eventually becoming the fuel that you run your business on and leads to the destruction of the planet due to targeted advertising of tat that people simply must have!

So just say No to Flash and No to Object Storage!

What Year Is This?

I had hoped we’d moved beyond the SPC-1 benchmarketing but it appears not. If you read Hu’s blog; you will find that the VSP G1000 is

the clear leader in storage performance against the leading all flash storage arrays!

But when you look at the list, there are so many flash arrays missing from the list that it is hardly worth bothering with. No Pure, no Solidfire, no Violin and obviously no EMC (obviously because they don’t play the SPC game). Now, I haven’t spoken to the absentees whether they intend to both with the SPC benchmarketing exercise; I suspect most don’t intend too at the moment as they are too busy trying to improve and iterate their products.

So what we end up with is a pretty meaningless list.

Is it useful to know when your array’s performance falls of a cliff? Yes, it probably is but you might be better trying to get your vendor to sign-up to some performance guarantees as opposed to relying on a benchmark that currently appears to have little value.

I wish we could move away from benchmarketing, magic quadrants and the ‘woo’ that surrounds the storage market. I suspect we won’t anytime soon.

#storagebeers – London March 11th

So I know it’s a bit late notice however after a conversation in a pub last week; it has been suggested that we need another #storagebeers event and a pretty good opportunity has presented itself.

It is Cloud Expo next week (March 11th – March 12th) at the Exhell Centre. So for those of you interested, we have decided that on the evening of March 11th; there will be a #storagebeers. It is possible that there will be a number of vendors in attendance and there might be a possibility of the odd sponsored beer.

Normal #storagebeers rules are in force; anyone is welcome. All normal vendor hostilities are suspended for the evening..gentle banter and ribbing is allowed tho’!

But we don’t want force people to schlep out to the soul-less halls of despair that are the environs of the Excel and those of us attending might want to escape.

So the venue is ‘The Counting House’ near Bank for about 6pm; some of us will be grabbing food between 8 and 9pm.

Please come along…

Dead Flesh…

If in doubt rebrand…have IBM completely run out of ideas with their storage offerings? The Spectrum rebrand of their storage offerings feels like the last throw of the dice. And it demonstrates the problems that they currently have.

In fact, it is not all of their storage offerings but appears to be the software offerings? DS8K for example is missing from the line-up but perhaps Spectrum Zombie – the Storage Array that Will Not Die was a step too far. We do however have Spectrum Virtualise; this is a hardware offering offering in the form of SVC currently but is this going to morph into a software offering? There is little reason why it shouldn’t.

But there are also products such as the hardware XIV, the Vxxxx series and also the ESS GPFS appliance that are missing from the Spectrum family? Are we going to see IBM exit these products over time; it feels like the clock is ticking on them?

The DS8K is probably a safe product because of the mainframe support but users of the rest of them are going to be nervous.

Why have IBM managed to completely mess up their storage portfolio? There are still massive gaps in it after all this time; Object Storage, Scalable NAS and indeed an ordinary workaday NAS of their own.

The products they have are generally good; I’ve been a fan of SVC for a long time, a GPFS advocate and a TSM bigot. Products that really work!

I feel sorry for the folks who develop them; they have been let down again and again by their product marketing; the problem isn’t the products!

Brownie points for anyone who gets the reference in the title..

 

A fool and his money….

And the madness continues…

DON’T BUY THIS CRAP! Give your money to charity or burn it as a piece of performance art! But don’t buy this crap!

This makes me so annoyed! Do something useful with your money….please!

http://www.geek.com/chips/this-ethernet-cable-costs-10000-1615326/

Interesting Question?

Are AFAs ready for legacy Enterprise Workloads? The latest little spat between EMC and HP bloggers asked that question.

But it’s not really an interesting question; a more interesting question is why would I put traditional Enterprise workloads on an AFA? Why even bother?

More and more I’m coming across people who are asking precisely that question and struggling to come up with an answer. Yes, an AFA makes a workload run faster but what does that gain me? It really is very variable across application type and where the application bottle-necks are; if you have a workload that does not rely on massive scale and parallelism, you will probably find that a hybrid array will suit you better and you will gain pretty much all the benefits of flash at a fraction of the cost.

The response often received when asked what the impact of being able to run batch jobs, often the foundation of many legacy workloads, in half the time is a ‘So what?’ As long as the workload runs in the window; that is all anyone cares about.

If all your latency is the human in front of the screen; the differences in response times from your storage become pretty insignificant.

AFAs only really make sense as you move away from a legacy application infrastructure; where you are architecting applications differently, moving many of the traditional capabilities of an Enterprise infrastructure up the stack and into the application. Who cares if the AFA can handle replication, consistency groups and other such capabilities when that is taken care of by the application?

Yes, I can point to some traditional applications that will benefit from a massive amount of flash but these tend to be snowflake applications and they could almost certainly do with a re-write.

I’d like to see more vendors be honest about the use-cases for their arrays; more vendors working in a consultative manner and less trying to shift as much tin as possible. But that is much harder to achieve and requires a level of understanding beyond most tin-shifters.

Happy New Year

Or is it April already, I really cannot tell from this post

So I am going to kickstart a new product; AudioNAS – sounds expensive because it is!

There are very many complaints and issues that I have dealt with when dealing with the creative types that are my user-base but never have they complained that one storage system sounds better than the other storage system. They have never asked for better quality HDMI cables, better quality USB or even better quality Ethernet cables because their current ones just don’t render their work sufficiently well.

But perhaps there is a need for AudioNAS that allows you to get more from your files…improving the bits so that they sound better. Look, believe what you want to believe but if the storage system impacts on the sound of the files being stored there, there are horrible implications…because it means it is changing the data and that would be bad.

‘Sorry, Mr Audiophile….the storage improved your medical files and has smoothed out the fact that you are allergic to penicillin’

We call such improvements data corruption…this is bad!

But I’ll take your money for my new AudioNAS…

Another Year In Bits…

So as another year draws to a close, it appears that everything in the storage industry is still pretty much as it was. There have been no really seismic shifts in the industry yet. Perhaps next year?

The Flash start-ups still continue to make plenty of noise and fizz about their products and growth. Lots of promises about performance and consolidation opportunities, however the focus on performance is throwing up some interesting stuff. It turns out that when you start to measure performance properly; you begin to find that in many cases that the assumed IOP requirements for many workloads isn’t actually there. I know of a few companies who have started down the flash route only to discover that they didn’t anything like the IOPs that they’d thought and with a little bit of planning and understanding, they could make a little flash go an awful long way. In fact, 15K disks would probably have done the job from a performance point of view. Performance isn’t a product and I wish some vendors would remember this.

Object Storage still flounders with an understanding or use case problem; the people who really need Object Storage currently, really do need it but they tend to be really large players and there are not a lot of them. All of the Object Storage companies can point at some really big installs but you will rarely come across the installs; there is a market, it is growing but not at a stellar rate at moment.

Object Storage Gateways are becoming more common and there is certainly a growing requirement; I think as they become common and perhaps simply a feature of a NAS device, this will drive the use of Object Storage until it hits a critical mass and there will be more application support for Object Storage natively. HSM and ILM may finally happen in a big way; probably not to tape but to an Object Store (although Spectralogic are doing great work in bringing Object and Tape together).

The big arrays from the major vendors continue to attract premium costs; the addiction to high margins in this space continues. The usability and manageability has improved significantly but the premium you pay cannot really continue. I get the feeling that some vendors are simply using these to fund their transition to a different model; lets hope that this transition doesn’t take so long that they get brushed away.

The transition to a software dominated model is causing vendors some real internal and cultural issues; they are so addicted to the current costing models that they risk alienating their customers. If software+commodity hardware turns out to be more expensive than buying a premium hardware array; customers may purchase neither and find a different way of doing things.

The cost of storage in the Cloud, both for consumers and corporates continues to fall; it continues to trend ever closer to zero as the Cloud price war continues. You have to wonder when Amazon will give it up as Google and Microsoft fight over the space. Yet for the really large users of storage, trending to zero is still too expensive for us to put stuff in the Cloud; I’m not even sure free is cheap enough yet.

The virtualisation space continues to be dominated by the reality of VMware and promise of OpenStack. If we look at industry noise, OpenStack is going to be the big player; any event that mentions OpenStack gets booked up and sells out but the reality is that the great majority are still looking to VMware for their virtualisation solution. OpenStack is not a direct replacement for VMware and architectural work will needed in your data-centre and with your installed applications but we do see VMware architectures that could be easily and more effectively replaced with OpenStack. But quite simply, OpenStack is still pretty hard-work and hard-pushed infrastructure teams aren’t well positioned currently to take advantage of it.

And almost all virtualisation initiatives are driven and focussed on the wrong people; the server-side is easy…the storage and especially the changes to the network are much harder and require signfiicantly more change. It’s time for the Storage and Network folks to gang-up and get their teams fully involved in virtualisation initiatives. If you are running a virtualisation initiative and you haven’t got your storage and network teams engaged, you are missing a trick.

There’s a lot bubbling in the Storage Industry but it all still feels the same currently. Every year I expect something to throw everything up in the air and it is ripe for major disruption but the dominant players still are dominant. Will the disruption be technology or perhaps it’ll be a mega-merger?

Can I take this chance to wish all my readers a Merry Christmas and a Fantastic New Year…

Stop Selling Storage

In the shower today, I thought back over a number of meetings with storage vendors I’ve had over the past couple of weeks. Almost without exception, they mentioned AWS and the other large cloud vendors as a major threat and compared their costs to them.

We’ve all seen the calculation and generally we know that for many large Enterprises that the costs often favour the traditional vendors; buying at scale and at the traditionally large discounts mean that we get a decent deal. Storage turns out to be free at the terabyte ┬álevel and only becomes an appreciable cost once we start getting to the petascale; this is pretty much true for both the Cloud providers and the traditional vendors.

But when I look round the room in a normal sales presentation/briefing; it is not uncommon for the vendor to have four or five people present, often outnumbering the number of customers in the room; account salesman, product salesman, account technical specialist, product technical specialist and probably a couple of hangers-on. A huge cost to the vendor and hence to me as a customer.

And then if we decide that we want to purchase the storage; we then drift into the extended procurement mode. Our procurement and finance teams will talk to the vendor teams; there may well also be legal teams and other meetings to deal with. The cost to both the vendor and the customer is enormous.

However if we go to a cloud vendor; we generally deal with a website. The cost is there; it’s displayed to all and the only discounts we get are based around volume. Now, I know that there are deals to be done with the larger cloud vendors; otherwise I wouldn’t be fielding calls from their recruitment people looking for people to work in their technical consultancy/sales teams but their sales efforts and costs are a lot less.

It seems to me that if the traditional storage vendors really want to compete with the cloud vendors, they need to change their sales model completely. This means stripping out huge amounts of the cost of sale; this means that they also need to consider how they equalise the playing field for customers both large and small; published volume discounts and reduced costs for all, especially the smaller customers. The Enterprise customers will not initially see a huge difference in their cost base but smaller customers will have greater choice and long-term it will benefit all; perhaps even some vendors.

Basically stop selling storage; build better products, sensible marketing and reduced friction to acquisition.

I kind of hope that the move to storage delivered as software designed to run on commodity hardware could drive this but at the moment, I see many traditional vendors really struggling to come up with a sales and marketing strategy to support this transition.

The one who gets this right, could or should do very well. The ones who continue with sales-model that is based on how they sold hardware in the past…could fail very hard.

Yes, there are customers who still like the idea of buying hardware and software in an integrated package; arguably, that’s what the cloud-providers do with serious limitations; but they will look at disaggregated models and do the cost modelling. Your prices should not attract some of the serious premium that you believe that you deserve….so look at ways of taking out cost.