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Dude – You’re Getting An EMC

Just a few thoughts on the Dell/EMC takeover/merger or whatever you want to call it. 

  1. In a world where IT companies have been busy splitting themselves up; think HP, Symantec, IBM divesting from server business…it seems a brave move to build a new IT behemoth. 
  2. However; some of the restructuring already announced hints at a potential split in how Dell do business. Dell Enterprise to be run out of Hopkinton and using EMC’s Enterprise smarts in this space.
  3. Dell have struggled to build a genuine storage brand since going their different ways; arguably their acquisitions have under-performed.
  4. VMware is already under attack from various technologies – VMware under control of hardware server vendor would have been a problem a decade ago but might be less so as people have more choices for both virtualising Heritage applications and Cloud-Scale. VMware absolutely now have to get their container strategy right.
  5. EMC can really get to grips with how to build their hyper-converged appliances and get access to Dell’s supply chain. 
  6. That EMC have been picked up by a hardware vendor just shows how hard it is to transition from a hardware company to a software company. 
  7. A spell in purdah seems necessary for any IT company trying to transition their business model. Meeting the demands of the market seems to really hamper innovation and change. EMC were so driven by a reporting cycle, it drove very poor behaviours.
  8. All those EMC guys who transitioned away from using Dell laptops to various MacBooks…oh dear!
  9. I doubt this is yet a done deal and expect more twists and turns! But good luck to all my friends working at both companies! May it be better!


Overcoming Objections

My friend Enrico is a massive fan of Object Storage whereas for a long time, I’ve had the reputation of being somewhat sceptical; feeling the whole thing has been somewhat overhyped. The hype started with EMC’s Atmos launch and continued from there. 

The problem with Object Storage has been the lack of support from application vendors especially in the space that I work in. And development teams, especially those working in organisations with large numbers of heritage applications have been very slow to embrace it.  Most just want to work with standard filesystems.

And so we saw the birth of the cloud-gateway; devices that sat in front of the object-stores and presented the object-stores in a more familiar manner. Yet often the way that these were licensed simply added cost and negated the low cost of object store; they also added complexity into an environment.

The Object Storage vendors were slower to acknowledge the issue and really wanted you to use the API to access the storage; some of the larger vendors really didn’t want their Object Storage to cannibalise their NAS revenues and were even slower to acknowledge the issue.

So it seemed that Object Storage was really going to be confined to the world of cloud-scale and cloud-native applications. 

But this now seems to be rapidly changing; robust NFS implementations from the Object Storage vendors are becoming significantly more common; SMB implementations still seem to be rather patchy but once they become more robust, I see Object Storage becoming the standard for file-serving applications. 

Will we see API-driven ‘file access’ become the universal method for interacting with file storage? Not for some time but having the choice and realising that it is a not and all or nothing scenario will begin to ease friction in this space.  


A Slight Return

I intend to start updating here again occasionally as the itches begin to build up again and I feel the need to scratch. There’s a lot going in the industry and there’s a massive amount of confusion about where it’s going at the moment.

I’m having interesting conversations with industry figures, many of them are as confused privately as they are sure publicly. Few seem to know exactly how this all plays out and not just storage guys.

I had a conversation a couple of days ago that put the electricity supply model for compute back on the radar; the technology enablers are beginning to line up to make this much more feasible but is the will/desire there? This debate will carry on until we wake up and realise that it’s all changed again.

Flash and trash is still fascinating; vendors still playing games with pricing and comparisons that make little sense. Valuations out of control (maybe) and yet quite possibly we can see the time when flash does become the standard as the prices continue to fall and storage requirements continue to soar.

And a lastly, a big thanks to all those have offered support, prayers, kind thoughts to me over the past few months. It does help..watching people you love go through chemo isn’t fun but it does help reset your priorities a bit.

Service Temporarily Suspended…

Apologies for very infrequent updates!

Unfortunately life has somewhat got in the way and I really don’t have the energy to blog at present! So I’m taking a little bit of a break…certainly over the summer, should we have one!

Hopefully normal service will be renewed at some point towards the end of the year!

So vendors….make hay whilst the sun shines!

Punish the Pundits!!

A day rarely goes by without someone declaring one technology or another is dead…and rarely a year goes by without someone declaring this is the year of whatever product they happen to be pimping or in favour of.

And yet, you can oft find dead technologies in rude health and rarely does it actually turn out to be the year of the product it is supposed to be the year of.

It turns out that pundits (including me) really have little idea what technology is going to die or fly. And that is what makes the industry fun and interesting.

The storage industry is especially good for this; SAN is dead, DAS lives, NAS is obsolete, Object is the future, iSCSI will never work, Scale Up, Scale Out…

We know nothing…

The only thing we do know is that data volumes will keep getting bigger and we need somewhere to put it.

In the past three months; I’ve seen technologies in what everyone will have you believe are innovation-free zones that have made me stop and think ‘But I thought that was going to die….’

Yes we have far too many start-ups in some parts of the industry; far too many people have arrived at where they thought the puck was going to be.

A few people seem to be skating round where the puck was.

And there’s a few people who have picked the puck, stuck in their pocket and hidden it.

So my prediction for the next eighteen months…

‘Bumpy….with the chance of sinkholes!’

My advice…

‘Don’t listen to the pundits, we know nothing….we just love the shinies!!’

Scale-Out of Two?

One of the things I have been lamenting about for some time with many vendors is that there has been a lack of a truly credible alternative to EMC’s Isilon product in the Scale-Out NAS space. There are some technologies out there that could compete but they just seem to fall/fail at the last hurdle; there are also technologies that are packaged to look like Scale-Out but are cludges and general hotch-potches.

So EMC have pretty much have had it their own way in this space and they know it!

But yesterday, finally a company came out of Stealth to announce a product that might finally be the alternative to Isilon that I and others have been looking for.

That company is Qumulo; they claim to have developed the first Data-Aware Scale-Out NAS; to be honest that first bit, ‘Data-Aware’ sounds a bit like marketing fluff but Scale-Out NAS…that hits the spot. Why would Qumulo be any more interesting than the other attempts in the space? Well, they are based out of Seattle founded by a bunch of ex-Isilon folks; so they have credibility. I think they understand that the core of any scale-out product is scale-out; it has to be designed that way from the start.

I also think that they understand that any scale-out system needs to be easy to manage; the command and control options need to be robust and simple. Many storage administrators love the Isilon because it is simple to manage but there are still things that it doesn’t do so well; ACL management is a particular bugbear of many, especially those of us who have to work in mixed NFS/SMB environments (OSX/Windows/Linux).

If we go to the marketing tag-line, ‘Data Aware’; this seems to be somewhat equivalent to the Insight-IQ offering from Isilon but baked into the core product set. I have mentioned here and also to the Isilon guys that I believe that Insight-IQ should be free and a standard offering; generally, by the time that a customer needs access to Insight-IQ, it’s because there’s a problem open with support.

But if I start to think about my environment; when we are dealing with complex workflows for a particular asset, it would be useful to follow that asset; see what systems touch it, where the bottle-necks are and perhaps the storage where the asset lives are might well be the best place. It might not be that the storage is the problem but it is the one common environment for an asset. So I am prepared to be convinced that ‘Data Aware’ is more than marketing; it needs be properly useful and simple for me to produce meaningful reports however.

Qumulo have made the sensible decision that at day one, a customer has the option of deploying on their own commodity hardware or purchase an appliance from Qumulo. I’ll have to see the costs and build our own TCO model, let’s hope that for once it will actually be more cost effective to use my own commodity hardware and not have to pay some opt-out tax that makes it more expensive.

It makes a change to see a product that meets a need today…I know plenty of people who will be genuinely interested in seeing a true competitor to EMC Isilon. I think even the guys still at Isilon are interested; it pushes them on as well.

I look forward to talking to Qumulo in the future.

Stupid name tho’!!

Flash in a pan?

The Tech Report have been running an ‘SSD Endurance Experiment’ utilising consumer SSDs to see how long they last and what their ‘real world’ endurance is really.  It seem that pretty much all of the drive are very good and last longer than their manufacturers state; a fairly unusual state of affairs that!! Something in IT that does better than it states on the can.

The winner is Samsung 840 Pro that manages more than 2.4 Pb of data before it dies!

This is great news for consumers but there are some gotchas; it seems that most drives when they finally fail, they fail hard and leave your data inaccessible; some of the drives’ software happily states they are healthy right up until the day they fail.

A lot of people assume that when SSDs fail and reach their end of life for writes; the data on them will still be readable; it seems that this might not be the case with the majority of drives. You are going to need decent backups.

What does this mean for the flash array market? Well, in general it appears to be pretty good news and that those vendors who are using consumer-grade SSD are pretty much vindicated. But…it does show that managing and monitoring the SSDs in those arrays is going to be key. Software as per usual is going to be king!

A much larger scale test needs to be done before we can be 100% certain and it’d be good if some of the array vendors were to release their experiences around the life of consumer drives that they are using in their arrays.

Still if I was running a large server estate and was looking at putting SSDs in them; I probably would now think twice before forking out a huge amount of cash on eMLC and would be looking at the higher-end consumer drives.



A Continuum of Theft…

Apologies, this is a bit rambling but I needed to get some ideas down…and it’s my blog so I’ll ramble if I want to!!

We’ve been talking about Cloud in one form or another for many years now; this current iteration of utility computing that has come to be known as Cloud might actually be a thing. And yet, for all of the talk and all of the noise; traditional IT does seem to rumble on.

Some analysts will have you believe that we have entered an era of bimodal computing; traditional IT and the new agile movement. Traditional IT that cannot change fast enough to meet today’s business needs and this new marvellous agile computing that is changing the world and business.

It seems that the way to move forward is to abandon the old and go headlong into the new. We’ll just stop doing that and start doing this; it’s all very easy. But we have a problem, we don’t live in a bimodal world; we don’t live in a world of absolutes and there is certainly no one solution that fits all.

And this change involves people; most people, even technologists don’t really like change, even if we accept that change is necessary. Change brings opportunity but it is also dangerous and uncomfortable. I don’t think that the analysts often take account of the fact that organisations really run on people and not machines.

Actually, I’ll take back what I said; many people do enjoy change but they like it at a measured rate. This is important to embrace and understand; it’ll allow us to build a model that does work and to take things forward, a model that doesn’t require massive leaps of faith.

We absolutely need those daredevils who are going come up ideas that have potential to change the world; the test-pilots, the explorers, the people with a vision for change. Few organisations can sustain themselves with just those people; not over any long period; they make mistakes, they crash, their luck runs out and they never finish anything!

What organisations really need are people who are capable of taking on the new ideas and making them the new normal but without sacrificing the current stability of the services currently provided. These people are not blockers; they are your implementers, finishers and they are the core of your organisation.

Then you need people to run the new normal now that it has become boring. Every now and then, you need to give them a poke and hopefully one of them will throw their hands up in horror and decide that they fancy taking a leap off a cliff; they can run round to the start of the cycle and help bring in next iteration of technology. I think there’s huge value in joining these folks up with those at the start of the process.

IT tends to be somewhat cyclical; you only have to listen to the greybeards talking about mainframe to realise this. The only question in my mind is how much faster we can get the cycles to go. It’s not bimodal; I know some think it is’s probably a lot more graduated than that.

Some people will live all their careers in one stage of the cycle or another; a few will live at the extremes but many of us will move between phases as we feel enthused or otherwise.

Friday Doom

More and more people seem to think that we are moving to some kind of bimodal storage environment where all your active data sits on AFA and everything else in an object store.

Or as I like to think of it; your data comes rushing in as an unruly torrent and becomes becalmed in a big data swamp which stinks up the place; it then sits and rots for many years, eventually becoming the fuel that you run your business on and leads to the destruction of the planet due to targeted advertising of tat that people simply must have!

So just say No to Flash and No to Object Storage!

What Year Is This?

I had hoped we’d moved beyond the SPC-1 benchmarketing but it appears not. If you read Hu’s blog; you will find that the VSP G1000 is

the clear leader in storage performance against the leading all flash storage arrays!

But when you look at the list, there are so many flash arrays missing from the list that it is hardly worth bothering with. No Pure, no Solidfire, no Violin and obviously no EMC (obviously because they don’t play the SPC game). Now, I haven’t spoken to the absentees whether they intend to both with the SPC benchmarketing exercise; I suspect most don’t intend too at the moment as they are too busy trying to improve and iterate their products.

So what we end up with is a pretty meaningless list.

Is it useful to know when your array’s performance falls of a cliff? Yes, it probably is but you might be better trying to get your vendor to sign-up to some performance guarantees as opposed to relying on a benchmark that currently appears to have little value.

I wish we could move away from benchmarketing, magic quadrants and the ‘woo’ that surrounds the storage market. I suspect we won’t anytime soon.